Targeted Fax Marketing
Times have changed. Alongside the times, marketing strategies have evolved from simpler methods and “grown up” to keep the pace. The most important deciding factor in whether or not your campaign will succeed or fail is narrowing your focus to a specific niche, or targeted group of individuals. We’ll explain how to simplify things by narrowing your focus and finding the audience you should be crafting your targeted fax marketing to.
Where to Start
It may be tempting to go after a broad selection of individuals, but you can and should get more specific by asking yourself some basic questions:
– Where does my ideal customer exist? Is their location important? – Is age a factor? If so, how old are they? – Are they male or female? – What is their marital or family status? Does it matter? – Is the target audience of a certain ethnic background? – What is their income or budget? Sometimes this matters a lot, give it strong consideration. – What is their field of expertise? – What defines them? Figure out who they are, what drives them?
You can build on these questions and go in many directions, just start by using yourself as an example and break yourself down to a sub-niche. Rinse and repeat with your targeted fax marketing campaign until you’ve got them down to the last detail. This information will help separate you from the “other guys” who are taking shots in the dark and hoping for a hit. Define your target, take aim and fire to make your campaign a direct hit. The planning phase of your fax online campaign should be where you spend most of your time and consideration.
After you’ve figured out your targeted fax marketing cleints and have a grasp on who they are and what they’re like, it’s time to get into their heads and think about what they may be looking for in a product or service. Here are just a few of the generalized thoughts that might come across:
– How they’re going to use your product or service. – What makes your product or service better or more suited to their needs? – How good is the value of the product or service? Is it a smart buy? – Does the product or service have all of the right features? This is where specifics matter. – How did they learn about this product or service?
The questions will vary depending on your targeted fax marketing campaign, so be creative and think like your ideal customer. Get involved in forums or web sites that they attend to gain insight on their core needs and frustrations with existing products or services. This is an opportunity to dig deeper and find out what drives them and deliver the answer to their problems.
After you’ve selected a targeted fax marketing area, defined what they need or want, then you can evaluate and decide how to best market to them. Deliver a message that really speaks to them and they’ll be driven to respond to that message by buying your product or service.